Collectors and resellers camped out in front of specialty sneaker stores days before new Yeezy releases. Tech-savvy buyers downloaded bots that would scan online retailers for Yeezys the moment they became available. The shoe’s success even inspired other pop star and clothing brand tie-ups like Rihanna for Puma and Beyonce for Topshop. It’s a question vexing brands and copyright holders the world over.

Take a close look at the logo, as fake shoes usually have a misspelled or different logo. Fake Adidas products are often found to be counterfeit, as they often misspell the name “Adidas” or lack one of the three stripes. Another instance of illegal replicas is selling replicas of patented products.

When I made up my mind to snag a pair of those alluring Gucci Ace, I initially didn’t think about my usual sellers (the ones I go to for bags). I decided to get shoes that I already own the authentic version so I could compare them. That’s why I chose the Gucci Ace Studded Leather sneakers. But, it is also evident that the cost of many shoes limits who can buy them even if they are counterfeit because many people may only be able to afford the $50-$60 knock-offs. It’s definitely an inner battle that heads of all ages have faced.

Many brands provide resources to help consumers distinguish genuine items from counterfeits. Buyers should also be cautious when purchasing from unfamiliar sellers, particularly those offering prices far below market value. Shopping through reputable retailers or authorized distributors reduces the likelihood of encountering counterfeit goods. Today, many shoe brands, including Vessi, focus on offering high-quality footwear that combines style, comfort, and innovation—without resorting to imitation.